Saturday, May 31, 2008

Increase marketing now!

It really has been an interesting week of economic news:

  • Real GDP growth has been better than expected (good).
  • Real personal disposable income grew at highest rate in months in April (good).
  • Consumer confidence dropped for a fourth-straight month to 59.8, the lowest since 1980 (bad).
  • Unemployment’s only running at 5% while interest rates are quite low (good).
  • One-year inflation expectations grew to 5.2% (bad).
  • Falling housing prices continue to be a significant source of down-side risk to the economy (bad).
  • The EIA is forecasting gas prices below $3.50 by the end of this year, and below $3.00 by the end of next year (good).
Bottom line for green industry firms: As I have said many times, stay the course. Also consider increasing your marketing expenses. Yes, you read that correctly. Increase your spending on marketing right now! As others are making cutbacks (and marketing is usually the first thing to go during hard times), increase your marketing efforts to gain increased "mindshare." While you should be spending 3-5% of gross sales on marketing normally, consider increasing this to 5-8%.

Speak when others are quiet and even a whisper can be heard. Imagine if you shout.

Friday, May 30, 2008

Real Disposable Income

Buried inside yesterday's BEA report on April Personal Income (tables available here, see Table 10) is the statistic that "Real Disposable Personal Income" grew at an annual rate of 1.82% in April 2008 compared to April 2007, the highest rate of growth since December 2007 (see chart above). This will probably not get a lot of attention from the media, but provides some additional evidence that the U.S. economy is not on the verge of recession, and might in fact actually be "moderately" healthy.

Recent GDP Growth

Revised real GDP estimates were released yesterday. Data are on an annual percent change basis from a year ago and the shaded area represents the 2001 recession. Talk about a picture being worth a thousand words...click on the graph to enlarge.

Friday, May 23, 2008

The value of building strategic networks

Historically, the green industry has been very fragmented in terms of the size of firms in the industry and the diversity of what they do. This has also meant that growers, service providers, and retailers have been very independent in nature.

In recent years, however, we have seen more interdependent business relationships develop in the form of contract growing, strategic alliances or networks, and joint ventures. In the trade press, we have seen feature stories on folks like Novalis, Bell Nursery, etc. and the advantages of operating as a network rather than an isolated firm.

There are several who have asked me whether I thought such networks are a good idea. The answer, of course, is it depends on what you want those alliances to do for you -- there are advantages and disadvantages. Here is a quick summary of each:

Potential Advantages of Partnering Networks and Alliances

  • Better access to markets
  • Improved cash flow
  • Reduced overhead
  • Improved access to capital
  • Obtain capital that would have been otherwise unavailable
  • Credibility is enhanced
  • Access to facilities and technology
  • Access to managerial/marketing expertise
  • Ability to keep the company small
  • More products to sell
  • Innovative products
  • Creative people
  • Gain cost advantages through scale and locational economies
  • Speed and flexibility in delivering new products
  • Ability to hedge your own R&D efforts
  • Less costly than buying a company
  • Cost savings
  • Product distribution
  • Diversification into new markets
  • Manufacturing capability
  • Reduced risk
  • Knowledge and know-how
  • Avoid need to reinvent what has been invented elsewhere
  • The shoring up of weak areas in the company
  • Strengthened relationships with key suppliers or customers
  • Ability to move quickly
  • Ability to stay focused on core competence
  • Realize political or legal advantages via relationship with a partner enjoying regional or national recognition.
  • Exploit multiple synergies in production, marketing, and finance.

Potential Disadvantages of Partnering Networks and Alliances

  • Significant time required to build trust
  • Greater relationship risk
  • Sharing of future profits
  • Opportunity cost of losing other opportunities
  • Barriers to future financing opportunities
  • Distractions of relationship building
  • Creating a competitor or a potential competitor
  • Unexpected disappointments and headaches from your partner
  • Create indirect costs by blocking the possibility of cooperating with competing companies
The bottom line:
Formal contracts do not make successful relationships.
People do.

Wednesday, May 21, 2008

Mother's Day followup

Despite the current economic situation, the proportion of American adults purchasing fresh flowers or plants for Mother's Day held steady compared to 2007. A solid 36.7 percent of adult consumers purchased floral gifts for the holiday, less than one half of one percent below the finding in 2007 (37.1 percent). Forty-three percent of adult males and 31 percent of adult females made floral purchases for Mother' Day.

Source: Synovate's eNation online survey, commissioned by SAF, of 1,000 adults age 18 or older in the contiguous U.S., conducted May 12-14, 2008; SAF website.

What can we learn from Saks???

The wider economy was the scapegoat for Home Depot, which posted a 66% drop in net income. However, Saks Fifth Avenue appeared unbowed by the difficulties and continues to illustrate the way luxury brands can avert some of the pain felt by other retailers.

The economic downturn has been particularly difficult for home-improvement chains such as Home Depot and rival Lowe’s. The retailers are double-teamed by a drop in the housing market and a slowdown in consumer spending.

Saks was the inverse of Home Depot, posting a 66% increase in net income. How does this happen? How does a firm selling in the luxury market experience an increase in sales during a period of economic contraction?

The answer, for the umpteenth time, is differentiation. In this case, a level of service and perceived value (notice I did not say low price) that is unparalleled by other stores. For related rantings, see my earlier post regarding the elasticity effects of successful differentiation.

In a recent American City Business Journal interview, entrepreneur brewer Karan Bilimoria describes the type of innovative thinking that helped him build his business. Bilimoria said the keys to success can be described in three key points: Be different; be better and create new markets.

Tuesday, May 20, 2008

Mergers and Aquisitions slowing

Sluggishness in the U.S. economy is affecting mergers and acquisition activity in various industrial products sectors, namely industrial manufacturing, metals and chemicals, according to PricewaterhouseCoopers reports on first-quarter M&A. Although M&A deal activity remains steady, the value and volume of the transactions is not expected to surpass 2007 levels. I think the same can be said of M&A activity in the Green Industry. Modern Distribution Management (5/14)

Friday, May 16, 2008

Farm Bill passes House & Senate

The Food, Conservation and Energy Act of 2008, the farm bill conference agreement, has been passed by the House and Senate and will now be sent to the White House. Portions of the farm bill of interest to Green Industry participants include the following:

Specialty Crop Research Initiative: The bill provides $230 million in mandatory funds for this new grants program to help meet the needs of producers and processors of specialty crops in the areas of mechanization, plant breeding, genetics, genomics, pests and diseases, and food safety.

Rural Microenterprise Assistance Program: $15 million in mandatory funds for the program, which provides technical assistance and small loans to beginning entrepreneurs to help start businesses in rural areas.

Rural Water and Wastewater: $120 million in mandatory funds for the pending rural development loan and grant applications for rural water and wastewater assistance.

Pest and Disease Detection: Over $400 million over the next ten years for a new program to improve our pest and disease detection capabilities. The bill also provides $20 million for the National Clean Plant Network, which will strengthen our research to improve plant health and eradicate plant viruses.

Organics: Funding for The National Organic Certification Cost-Share Program has been increased from $5 million in the last farm bill, to $22 million. The farm bill also supports the Organic Data Collection Initiative, which provides USDA and organic producers with national production and market data to effectively market their products.

Energy: The farm bill will accelerate commercialization of advanced biofuels, like cellulosic ethanol, by providing grants and loan guarantees to support these new biorefineries, and by increasing bioenergy research to guarantee that we have a continuing flow of more productive and resource-conservative technologies in the decades to come.

It also expands the very successful renewable energy and energy efficiency program that has been helping our farmers and ranchers and rural small businesses since it was adopted in the 2002 farm bill.

The farm bill has received MUCH attention (criticism) due to the fact that commodity prices are high, food prices are high, and the general public has no clue as to nature of the underlying economics and food security issues surrounding the farm (and consumer) programs included in the farm bill.

America has had, and continues to have, the cheapest and safest food supply in the world. But all bets are off as far as public support of agriculture just as soon as any detectable increase in food prices is detected. Then big, bad "rich" farmers are to blame. This is the same reasoning as I have posted earlier regarding the supply/demand issues surrounding gasoline prices (see Melodrama and Villains post).

Latest consumer confidence data

An adage among economists is that recessions are crises of confidence. Consumer confidence tumbled to its lowest in 28 years this month, a survey showed on Friday, as short-term inflation expectations reached the highest levels since the stagflationary early 1980s.

The news heightens the dilemma for the Federal Reserve, which has bet that slowing economic growth will tame inflation pressures. The report also showed that lower-income households were the focus of the downturn in sentiment. The Reuters/University of Michigan Surveys of Consumers' preliminary index of confidence fell to 59.5 in May, the lowest since June 1980. In April it was at 62.6.

This data is somewhat disturbing given that consumer confidence is usually correlated with the necessary consumer expenditures to drag an economy out of recessionary times.

And yet, just a couple of days ago, I reported that that the Commerce Department's retail-sales report showed an overall 0.2% decline BUT exhibited a 0.5% increase when auto sales were excluded.The resilience of the consumer seen in that report is particularly encouraging given that this number largely represents spending that occurred prior to the receipt of the economic stimulus rebates. While it’s conceivable that some spending may have been pulled forward in anticipation of the rebate checks, survey responses and historical experience suggest these outlays occur only after the checks have been received.

The bottom line...we need to keep close tabs on all of these indicators. It's also an election year which means that some consumers will be very happy with the outcome and others not so cheerful. Either way, you might want to check out my February 18 post on how to combat falling consumer confidence.

Tuesday, May 13, 2008

Melodrama and villains

Ok, I couldn't resist. Tom Sowell spells it out nicely:

With all the commotion in the media and in politics about the high price of gasoline, is there really some terribly complex explanation?

Is there anything complex about the fact that with two countries-- India and China-- having rapid economic growth, and with combined populations 8 times that of the United States, they are creating an increased demand for the world's oil supply?

The problem is not that supply and demand is such a complex explanation. The problem is that supply and demand is not an emotionally satisfying explanation. For that, you need melodrama, heroes and villains.

Click here for the rest of his entertaining article.

I think the graph below drives the point home!

Consumers showing resilience

Today, the Commerce Department's retail-sales report showed an overall 0.2% decline BUT exhibited a 0.5% increase when auto sales were excluded.The resilience of the consumer seen in today’s report is particularly encouraging given that this number largely represents spending that occurred prior to the receipt of the economic stimulus rebates. While it’s conceivable that some spending may have been pulled forward in anticipation of the rebate checks, survey responses and historical experience suggest these outlays occur only after the checks have been received.

Mother's Day radio segment

Click here to listen to a short Mother's Day radio story developed through the Texas Department of Agriculture.

Monday, May 12, 2008

Gas prices actually do influence driving behavior

The chart below shows the annual vehicle traffic volume, measured in billions of miles traveled in the U.S., on a moving 12-month basis through February 2008 from the Federal Highway Administration. The flat trend in traffic volume over the last year or more, along with the declines in each of the last four months through February 2008, appears to be the most significant adjustment to traffic volume in any comparable period during the last 25 years. High gas prices appear to be having an effect on driving habits.


Other behavior changes:
More bicycles are being sold.
More folks are taking mass transit.
More small cars are being sold.

Tuesday, May 6, 2008

2007 NGA Study is available

According to results of the recently completed 2007 National Gardening Survey retail sales of lawn and garden products to consumers totaled $35.102 billion last year. That was an increase of 3 percent or $1.025 billion more than the $34.077 billion consumers spent on lawn and garden products in 2006.

Nationwide, 71 percent of all U.S. households or an estimated 82 million households participated in one or more types of lawn and garden activities in 2007 -- 3 million fewer households than the five-year average of 85 million participating households recorded from 2002 to 2006. The most popular lawn and garden activities in 2007 included lawn care (48% of households), growing indoor houseplants (31% of households), flower gardening (30% of households), and landscaping (27% of households).

Consumers spent an average of $428 per household on do-it-yourself lawn and garden activities in 2007, or 7 percent more than the $401 average spent in 2006. Households that spent the most on their lawns and gardens in 2007 included people 55 years of age and older, college graduates, married households, households with annual incomes of $75,000 and over, households in the South, two-person households and households with no children at home.

The 2007 study was based on a survey with a representative sample of 2,049 U.S. households conducted by Harris Interactive for the National Gardening Association. For more information or to obtain your copy, go to www.gardenresearch.com.

Monday, May 5, 2008

Your taste buds are in your wallet

My good friend, Stan Pohmer, emailed today with a blurb from the April 28 issue of BusinessWeek (see below). He then asked "Do you think the same mindset applies to floral products?" An interesting notion for sure. Let's take a quick look at the short article (below) and then I'll comment on Stan's question.

Your Taste Buds Are In Your Wallet
Is that Rubicon Estate cabernet worth the $80 you may have paid? The answer lies within the folds of your medial prefrontal cortex. A recent study conducted by researchers at Stanford Graduate School of Business and the California Institute of Technology concludes that when people know a wine is expensive, the pleasure they get from it is enhanced in the area of the brain where such sensations are processed. In the study, published online earlier this year in the Proceedings of the National Academy of Sciences, students were placed in an MRI machine and given sips of red wine--including the same one presented twice, with two different price tags: $5 (the actual bottle price) and $45 (a fiction). The subjects all said they liked the "expensive" wine better--a preference mirrored by increased activity in their prefrontal cortexes. The lesson, says Baba Shiv, an associate professor of marketing at Stanford: "There's a temptation among marketers to keep reducing prices. We're saying be careful before you embark on that strategy." -Steve Hamm

Now bear in mind, Stan, that I am no medical doctor but even the neophyte knows the medial prefrontal cortex region of the brain has been implicated in planning complex cognitive behaviors, personality expression, and moderating correct social behavior. The most typical neurological term for functions carried out by the prefrontal cortex area is executive function. Executive function relates to abilities to differentiate among conflicting thoughts, determine good and bad, better and best, same and different, etc.

In the marketing literature, it is a commonplace observation that in many markets where consumers are not fully informed about product quality (e.g. safety, durability, probability of being satisfied) prior to purchase, goods sold at relatively high prices tend to be associated with high quality. In other words, price acts as a quality signal -- in both directions.

It seems to me that the wine example fits this model perfectly since the novice wine drinker knows very little about what constitutes "quality." They merely associate a higher price with a higher quality wine -- at least until they take a wine tasting class. In the same way, the average buyer of floral products knows very little [in my humble opinion] about what constitutes a "quality" flower and in the absence of grades and standards to tell them what is quality and what is not, they will naturally gravitate to the same price signaling measure of quality as the novice wine buyer.

If this is indeed the case, much money is being left on the table.

Saturday, May 3, 2008

Gas tax holiday is NOT the answer

In case you're wondering where I stand on the proposed proposed gasoline tax holiday, it would save the average individual motorist a grand total of $28 this summer, but would result in $9 billion in lost tax revenues which would be mostly targeted for infrastructure needs. This is a politically motivated move, not a well-thought-out economic decision. Enough said.

Data source: American Association of State Highway and Transportation Officials

How to Sell Services More Profitably

In the May issue of Harvard Business review, an article by Reinartz et al. puts forth the notion that firms frequently believe that adding value in the form of services will provide a competitive advantage after their products start to become commodities. When the strategy works, the payoffs are impressive, and a company may even discover that its new service business makes more money than its products. But for every success story, anecdotal cautionary tales remind us that most companies will most likely struggle to turn a profit from their service businesses.

Companies unsuccessful at developing service profitability have tried to transform themselves too quickly. Successful firms begin slowly, identifying and charging for simple services they already perform and using those to build enthusiasm for adding more-complex ones.

They then standardize their delivery processes to be as efficient as possible. As their services become more complex, they ensure that their sales force capabilities keep pace.

Finally, management switches its focus from the company’s processes and structures to the nature of customers’ problems, the opportunities that customers’ processes afford for inserting new services, and the new capabilities needed to deliver those services. In other words, they take partnering to the next level (See the exhibit below --click for larger view)

Reasons for rising food prices

Ok, I realize that this post might seem peculiar at first given that this is a green industry oriented blog. But remember that the supply chain for our products is quite similar to that of perishable foods. Therefore, logically, any supply chain dynamics affecting one industry must also affect the other. Given that premise, let's proceed.

Much attention has been placed in the media on the fact that market prices for major food commodities such as grains and vegetable oils have risen sharply to historic highs of more than 60 percent above levels just 2 years ago. Many factors have contributed to the runup in food commodity prices. Some factors reflect trends of slower growth in production and more rapid growth in demand, which have contributed to a tightening of world balances of grains and oilseeds over the last decade.

Recent factors that have further tightened world markets include increased global demand for biofuels feedstocks and adverse weather conditions in 2006 and 2007 in some major grain and oilseed producing areas.

Other factors that have added to global food commodity price inflation include the declining value of the U.S. dollar, rising energy prices, increasing agricultural costs of production, growing foreign exchange holdings by major food importing countries, and policies adopted recently by some exporting and importing countries to mitigate their own food price inflation.

In assessing prospects for the future, there are a number of uncertainties and concerns:

Global economic growth: If rapid growth continues, particularly in developing countries, it will continue to put upward pressure on food commodity prices through increases in food demand.

Energy prices: If petroleum prices continue to rise, costs of agricultural production will rise, as will the cost of processing, and the cost of transporting products to markets both within a country and exporting to other countries. Continued high petroleum prices will also sustain the global incentives to produce more biofuels.

Biofuels production: In USDA’s 10-year agricultural projections, global growth in biofuels production begins to slow in the next several years and production from grains and oilseeds flattens out in the next half decade. World food commodity prices are not projected to retreat to past levels. However, several years into the future, the underlying long-term trend in rapidly increasing global demand is expected once again to be the primary contributor to future upward pressure on food commodity
prices.

Supply response capacity of the global agricultural production system:
• Cost of inputs: Continued increases in production costs, especially in energy-related costs, will restrain the world’s production response. Higher costs for fertilizer, fuel, and seeds could cause farmers without access to credit to plant less than they otherwise would have, or to shift to crops requiring fewer inputs.

• Additional cropland (quantity and quality): What will be the long-run impact of higher world food commodity prices on the amount of land used to produce the crops? What is the productivity of the land that will be used to increase production?

• Water shortages: How quickly will constraints on the amount of water available for agricultural production become more widespread?

• New seed varieties and use of biotechnology: Will higher food prices encourage some countries to adopt the use of biotechnology, especially genetically modified seed for crops? Will future research focus more on yield-enhancing varieties rather than cost-reducing innovations?

• Biophysical response to climate change: How will climate change affect agricultural production? How will it change temperatures, precipitation, the length of growing seasons, and variability of yields? How, and under what circumstances, will climate change increase and/or reduce production? In affected regions, how difficult will it be for producers to shift to different crops, to adopt new cropping patterns, and to adjust production practices to the new environment?

With such low world stocks of food commodities, food prices are vulnerable to a production shortfall in one or more major production areas. If a significant shortfall occurs this year due to weather or disease, food prices might continue to rise sharply from the current high level.

Although trade flows can mitigate some of these effects, new or existing trade restrictions or barriers can exacerbate price impacts. However, if good crop production conditions exist in the Northern Hemisphere during the next 6 months, food commodity prices could retreat significantly from their current highs.

Friday, May 2, 2008

Mother's Day Projections

Here is a scoop on a news release coming out today by our Texas AgriLife Communications Team:

Experts Say Things Looking Rosy for Texas Floriculture This Mother’s Day
Author: Paul Schattenberg

While research shows U.S. consumers expect to spend a bit less on Mother’s Day this year, that likely will not affect the purchase of cut flowers and flowering plants for moms in Texas, according to industry experts.

According to the 2008 Mother’s Day Consumer Intentions and Actions Survey conducted by BIGresearch for the National Retail Federation, Americans expect to spend an average of $138.63 on Mom this year. This is slightly down from the 2007 average of $139.14.

But although a nationwide reduction in consumer spending for Mother’s Day is expected, those associated with the Texas green industry expect flower purchases to be as good or better than in 2007.

Dr. Charles Hall, Professor and Ellison Chair in International Floriculture at Texas A&M University, said he expects the Texas floral industry to fare well this Mother’s Day due to a combination of timing and consumer confidence.

“In spite of the downturn in consumer spending for Mother’s Day predicted in the National Retail Federation survey, the same survey shows Americans intend to still spend more than $2 billion on flowers this Mother’s Day,” he said.

Hall added that the 2007 NRF study showed more than 72 percent of those surveyed purchased some sort of Mother’s Day flora at an average retail price of $27.59.

“Other gifts like jewelry, CDs, housewares and the like tend to be spread out among the holidays, but flowers are a traditional choice for holidays centered around women,” he said. Hall also noted that overall consumer confidence is still high in Texas and that the likelihood of consumers purchasing flowers and other floral items “directly correlates” to that confidence.

“Not only that,” he said, “but (economic stimulus) rebate checks are now being mailed out and that will give more impetus to spending. Some of that money will go toward Mother’s Day gifts, which would include flowers.”

“Even with the slowdown in the economy, the amount that will be spent on flowers for Mother’s Day throughout Texas probably will be as much or more than last year,” said Jack Cross, past president of the Texas State Florists’ Association and owner of Arthur Pfeil Florist in San Antonio. “Mother’s Day is a traditional holiday, and the Texas consumer is traditional about Mother’s Day gift purchases, especially when it comes to buying flowers.”

In addition, Easter came much earlier this year than in years past, giving more time for the consumers to “recover” before their Mother’s Day flower purchase, Cross added.

When it comes to cut flowers, Texans usually prefer buying roses, carnations, tulips and lilies for Mom from their neighborhood florist, he said. Azaleas, begonias and Calla lilies are among the most popular flowering plants purchased.

“If someone is going to buy from a garden center instead of a floral shop, then that purchase will usually be something like a rose bush or a hibiscus plant,” he said.

While the product mix between Valentine’s Day and Mother’s Day couldn’t be more different, the sales dollars generated from each are about the same, said Stan Pohmer, executive director of the national Flower Promotion Organization, based in Minnetonka, Minn.

“Mother’s Day accounts for about 25 percent of all floral holiday sales,” Pohmer said. Cut flowers represent about 46 percent of Mother’s Day floral transactions, outdoor bedding plants and hanging baskets represent about 37 percent, and flowering house plants and foliage represent about 15 percent.

Pohmer added that 64 percent of Mother’s Day flower purchases are made by women. However, he cautioned, floral sales in general may not be as sure-fire in the future as they have been in the past.

“While the floral industry has previously thought of itself as recession-proof, a more realistic term these days would probably be recession-resistant,” he said.

But in the Lone Star State, flower producers, greenhouse growers and retailers are all poised to make sure Texas moms gets their mums – or whatever floral they desire.

“Things look good this year for flower retailers and the greenhouse floral industry in Texas,” said Richard de los Santos, state marketing coordinator for horticulture with the Texas Department of Agriculture. “Flower growers are pretty well sold out of product and have made commitments to their retailers.”

“There seems to be a growing desire for people to give plants that continue to live and give,” said Marilyn Good, communications director for the Texas Nursery and Landscape Association in Austin. “Blooming potted plants are gaining favor, and the real up-and-coming gift plant is the orchid, which has a hard-to-grow reputation, but many are low maintenance.”

David Rodriguez, Texas AgriLife Extension Service horticulturist for Bexar County, agrees mothers often prefer potted plants or bedding plants to cut flowers.

“Some good choices for live plants for Mother’s Day might be Belinda’s Dream and Grandma’s Yellow roses, which are Texas SuperStar plants. This means, among other things, they are attractive, unique flowering plants suited to Texas. And they consistently perform well, regardless of a person’s gardening expertise.”

Other Texas SuperStar plants that may serve as good selections are the ‘Gold Star’ Esperanza and Perennial Hibiscus, he said. And the moth orchid makes a good choice for a beautiful, low-maintenance indoor flowering plant.

“But regardless of flower selection, there is always something unique about Mother’s Day,” added Hall. “Mother’s Day tends to supercede economic concerns in a ways other holidays do not. People know they can always rely on Mom during the tough times, so they aren’t going to forget that when Mother’s Day comes around.”

Latest labor data doesn't support recession scenario

From today's BLS employment report, here's what probably won't get reported. According to the more comprehensive Household Survey Data (which unlike the establishment data, includes the self-employed, unpaid family workers, agricultural workers, and private household workers), there were 146.331 million Americans employed in April (see chart below), which is 618,000 higher than April of last year (145.733 million jobs) and 362,000 higher than March of 2008 (145.969 million). Note also what happened to employment levels for both measures during the 2001 recession. Much different than 2008. Hmmmm.

Also, in case you're wondering. Neither the establishment nor household survey is designed to identify the legal status of workers. Thus, while it is likely that both surveys include at least some undocumented immigrants, it is not possible to determine how many are counted in either survey.



A good example of cross price elasticity of demand

From today's NT Times: In what automobile industry analysts are calling a first, about one in five vehicles sold in the United States was a compact or subcompact car during April, based on monthly sales data released Thursday. Almost a decade ago, when sport utility vehicles were at their peak of popularity, only one in every eight vehicles sold was a small car. Click here for full story.

Thursday, May 1, 2008

Starting Salaries for College Graduates

I always have discussions this time of year with participants in the green industry who are looking for bright, energetic college graduates to work in their business. Of course, they always ask how much should they expect to pay. Relative to other disciplines, starting salaries for horticulture students probably fall somewhere slightly below the middle of the spectrum below, averaging around $35,000. Then again, if we're really talking about the best and brightest, those students usually come at $5-8K premium, particularly those with an internship or two under their belt. After a year of so on the job, of course, this usually goes up dramatically for those who make the cut.

 
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