Saturday, March 15, 2008

Leading at a Higher Level

While "vacationing" this week [spring break], I happened across an article by Ken Blanchard in a periodical I had never heard of before called Success At Home, a magazine targeted at home-based businesses. In this article, Ken recounts leadership principles that I think are applicable to Green Industry firms that take a differentiation strategy serious. For example:

When you are leading at a higher level, you have a both/and philosophy. The development of people is of equal importance to performance. As a result, the focus of leading at a higher level is on long-term results and human satisfaction. Leading at a higher level, therefore, is a process.

Ken has found that in organizations where leading at a higher level is the rule rather than the exception, leaders do four things well.

They set their sights on the right target and vision. Great organizations focus on three bottom lines instead of just one. In addition to financial success, leaders at great organizations know that measuring their success with people—both customers and employees—is just as important as measuring the success of their financial bottom line.

They treat their customers right. To keep your customers today, you can’t be content just to satisfy them. Instead, you have to create raving fans—customers who are so excited about the way you treat them that they want to tell everyone about you.

They treat their people right. Without committed and empowered employees, you can never provide good service. You can’t treat your people poorly and expect them to treat your customers well.

They have the right kind of leadership. The most effective leaders realize that leadership is not about them and that they are only as good as the people they lead. These kinds of leaders seek to be serving leaders instead of self-serving leaders.

To read the complete article [which I highly recommend], click here!

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