Sunday, June 22, 2008

Seeley Conference Begins Today

For the next several days, I will be participating in the Seeley Conference here at Cornell University (for more info, see The topic of the day? One of my favorites, of course, differentiation in the marketplace!

As you have heard me say in previous posts many times, in a time of heightened rivalry resulting from a maturing marketplace, firms need to differentiate themselves from the competition. This year’s topic -- “Profit Squeeze: Is Differentiation the Solution?” -- addresses changes in the industry’s marketplace, focusing on differentiation and innovation as ways to achieve success.

Stay tuned for insights gleaned from the conference!

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